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Our aim: Offer luxury at wholesale prices
Our story
New: Women's Shearlings
Ideal for a weekend outing
HANDCRAFTED
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Product of the week
- 100% Spanish Merino Shearling
- 2-way zipper front closure
- Zippered side vents
- Hooded design
- Made in Turkey
Spanish Merino Shearling
Spanish Merino shearling is considered one of the best for shearling products due to its exceptionally fine, soft, and dense wool, which provides excellent warmth with a luxurious feel. Spanish Merino is highly sought after for its softness and warmth-to-weight ratio. It is often compared to other high-end shearlings like Icelandic and Toscana, for hair length, density, and overall feel.
Why Spanish Merino is highly regarded
- Softness: Merino wool is known for being very soft and less likely to cause itching, even for those with sensitive skin.
- Warmth: It has a superb warmth-to-weight ratio, meaning it provides significant insulation without being bulky.
- Luxurious feel: The wool is fine and dense, resulting in a plush and comfortable texture that is ideal for high-end outerwear.
- Versatility: The material can be used to create both luxurious coats and refined accessories.
Family Owned & Operated
We started presenting our collections at all National Trade Shows to the Specialty Stores and Boutiques.
Business is growing
After 8 years of showing collections, our products started being placed on the shelves and hangers of the most reputable Upscale Specialty Stores around the USA. We started grabbing the attention of big apparel brands with our integrity, hard work and the quality of the products. We had started receiving offers from these brands to make garments, footwear and accessories with their own labels. This is called "Private Label Manufacturing". We resisted for a while and then came Covid in 2020...
HELLO COVID
Everything changed. April of 2020, all our orders with the specialty stores and boutiques had been canceled. We had to make a decision and finally accepted to make garments and footwear for big brands with their private label to keep our business going.
Welcome to Lusso Beni
Hello Direct Consumer
We are in a new era and we made a big decision, although a little emotional, we have decided to reach the consumer directly. There was a long process leading to this decision but we just wanted all consumers to have an easier financial reach to the high quality and luxury products we have been making for the high-end specialty stores and big national/international brands. You may think "why wait 13 years" but believe us when we say "it has not been easy to reach this point financially and emotionally". Beginning of 2025, we rented our showroom and warehouse in Garner, NC. We acquired a bigger space in Istanbul, Turkey to put together a small atelier to make our own garments in small quantities. We now are able to offer all the high quality and luxury to the consumer at 50% to 80% off of the retail prices they had been paying for. We hope you will support us as a family owned and operated small business here in Garner, NC as we reached this decision solely for you.
Our values
We aspire to provide an easier financial reach to high-end and high quality fashion products at 50% to 80% off retail prices of big brands.
About us
From A to Z
The design
Every product is imagined and developed in our studio, with a focus on both form and function.
Materials
Our materials on leather and shearling outerwear come from hides sourced as byproducts of the food industry. We collaborate exclusively with trusted tanneries based in Italy, France, and Spain.
The fabrics we choose for our garments are sourced in Europe from premium European fabrics.
The know-how
Every step of the process follows the rigorous standards of traditional apparel and footwear making—ensuring durability, precision, and lasting quality.
Satisfied or Returned
Please see our Shipping and Returns policy